<p><span><span>In its article, "High Brand Awareness", <a href="/imagevault/publishedmedia/45oeu4vm9opw7w52ep5g/Metal_Center_News_Aug_2012.pdf">Metal Center News</a> </span><span>explores High Steel Service Center's use of branding to differentiate </span><strong>HIGH</strong><span><strong><em>SL</em></strong></span><span> -<strong> Panel-Flat that Stays Flat</strong>, a new stress-free coil steel and plate product offering. The company is breaking the cycle of commodity-oriented price and service competition by moving up the value chain and providing cost-driven solutions and innovations that support its customers' profitable growth. <strong>HIGH</strong><span><strong><em>SL</em></strong></span></span><span> helps customers identify and connect with the improved efficiencies and reduced downtime they can achieve using 100 percent stress-free, panel-flat sheet and plate material.</span></span></p>
<p><span>High Steel Service Center's use of branding extends to its business model, which is represented by the trademark "<a href="/link/0631d04e8e1440eda1dc156792a70c84.aspx"><span><em>The Dependability Difference</em></span></a>". The company uses this mark to indicate a bundle of its service attributes that its customers have come to rely on, including:</span></p>
<p><span> Complete inventory</span></p>
<p><span> Right-the-first time quality</span></p>
<p><span> On-time delivery</span></p>
<p><span> Value-added processing (including <strong>HIGH</strong><span><strong><em>SL</em></strong></span><span> - <em>Panel-Flat that Stays Flat</em>)</span></span></p>
<p><span> Competitive pricing</span></p>
<p><span> Strong customer relationships</span></p>
<p><span><span>View the full <a href="/imagevault/publishedmedia/byhtdgndg9k63c6ubqld/Metal_Center_News_Aug_2012.pdf" target="_blank">MCN</a></span><span> article.</span></span></p>
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